Even though I think I have picked up quite a bit of blogging lingo over the years, some things will forever be alien to me. Like the term “branding”. Sure, I know what it means, but the first thing that comes to my mind is a cow getting marked with a red hot iron. Which maybe isn´t that far from reality, now that I think about it.
Or “Instagram theme”. Luckily that is already so 2016, with lot´s of big names telling us how liberating it is to no longer have one. Good thing I never figured out what mine would be, or I would have dozens of rainbow picture probs going to waste now.
If I look at my feed though I can´t help but notice that there is some repetition going on in my pictures. Not in terms of probs (I don´t use any) or background (most of the time it is my bathroom wall), but in terms of the things I take pictures of.
Because, believe it or not, the majority of my pictures is skincare routines. The real ones, the ones that I actually did put on my face, and as I am a huge fan of thoroughly testing a product, you will see the same pots and pumps over and over again. Boring? Maybe.
When I grew up, I had an amazing family doctor. In fact, I still have her, now that I moved back to my hometown. I grew up with a lot of faith in her decisions, recommendations and in her as a person. Problem is: I extended that to all the other doctors I would consult. Be it my dermatologist for cystic acne aged 12, my gynecologist once I turned 14 or, later in life, my tutors and teachers when studying medicine myself.
But I assure you, I learned. Doctors are only humans. And while that is not a problem per se, not all of them are humans I personally want to spend my time with. In fact, I have very few doctor friends. But the ones I have are amazing.
Now whenever I see a doctors brand in skincare, I am on the fence: Is this the brand of one doctor human being that knows his stuff and brings us scientific expertise? Or is this the brand of a human being that would label utter crap with “doctor” for the sake of money? Believe me, I have seen both.
Today I am introducing Doctor Duve Medical Skincare, a brand founded by Dr. med Stefan Duve in 2009. Doctor Duve Boosting Eye Cream * – did it convince?