Even though I think I have picked up quite a bit of blogging lingo over the years, some things will forever be alien to me. Like the term “branding”. Sure, I know what it means, but the first thing that comes to my mind is a cow getting marked with a red hot iron. Which maybe isn´t that far from reality, now that I think about it. Or “Instagram theme”. Luckily that is already so 2016, with lot´s of big names telling us how liberating it is to no longer…