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One of the few ads from my youth that did stick with me was for cigarettes. It was after the Marlboro Man had ridden off into the eternal sun set and PR companies had realized that it was, indeed, time for a new take on manliness and smoking.
So they introduced the Cucumber Man, a smart looking guy wearing yoghurt on his face and two slices of cucumber to cover the eyes.
He did, of course, laugh and smoke and managed to neither get the yoghurt nor the ashes all over his perfectly fitting shirt.
The new man was born, progenitor of the metrosexual species that made an appearance ten years later.
In case you didn´t know, placing sliced and cooled cucumber onto your eyes was a thing back then. People told you it would reduce puffiness and hydrate, but looking back it was more the fact that cucumber straight from the fridge had a cooling effect than anything else.
Still, cucumber in skincare (and smoking men) don´t seem to go anywhere, as the Peter Thomas Roth Cucumber Gel Mask Extreme Detoxifying Hydrator proves.