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A few days ago I had a conversation with Lindsey (who blogs at Sustainably Savvy about green beauty and her zero waste journey) about the “right amount” of products to include into a Beauty Empties video.
I mean, you basically need to get people interested in you talking about trash, that is hard work!
On top of that you don´t want to show too many products – I mean, I love watching empties, but if I see the video is an hour long, I will never click on it – but you don´t want to show too little product either. If all you have is an empty bag of cotton pads and a shower gel, you don´t really need to get started.
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I promise this is the last time you need to sit with me through sound issues.
See, in an attempt to be the most efficient I could be I bulk filmed a few videos. It was only when I got down to editing, quite some time later, that I realized the sound was completely messed up.
In all four videos. And as per usual I was so late with editing, I simply couldn’t refilm them! Or, in case of this September Empties video, I had thrown out all the stuff already.
Ah, now you know my dirty secret: I actually filmed my September Empties back in July! What can I say, I need content like that for when I am too busy holidaying in France (and probably shopping for skincare) to create something new.
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One in, two out, that was the rule I once tried to establish. And while I think I did pretty good in terms of skincare… No, seriously! I realized I didn’t have any cleansers in my back up drawers just the other day, something that I considered impossible a year ago.
So while I think I did pretty good in terms of skincare, I still can´t seem to go through my makeup. I throw out the odd thing here and there, but even with a conscious effort to wear all my lipsticks and decide which ones to keep and which ones to give away, I haven’t managed to slim down my collection.
And if I look at the ratio of New In Beauty vs Empties videos I post, I feel like I am doomed to drown in beauty products.
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When I was filming this video, I was pretty content with myself. Not only did I like the way my hair looked – call me vain, but these things can make or break a day -, but I was satisfied with having yet another batch of products finished to show you.
After starting to make a conscious effort to actually finish products and not let the last bit go to waste while saving it for a special day, I felt like I made really good progress.
If you have been around for some time now, you know that I focus on ingredients when reviewing skincare more than I do on how something feels on my skin. That isn’t because I don’t care about the experience of applying stuff, I love a silky smooth texture as much as anyone else.
It is because I believe that if you have to rely on the claims a brand makes, you are just as likely to get great skin as you are to win the lottery. It may happen, but the odds are against you.
On top of that, if you know what ingredients you need, you will be able to discover gems where you usually stock up on groceries. For a bargain.
Like the Lacura face Hydro Mulit-Intensiv serum. Found at Aldi.