Beauty Empties February 2019

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A few days ago I had a conversation with Lindsey (who blogs at Sustainably Savvy about green beauty and her zero waste journey) about the “right amount” of products to include into a Beauty Empties video.

I mean, you basically need to get people interested in you talking about trash, that is hard work!

 

Empties February 2019
Empties February 2019 – What would I repurchase?

 

On top of that you don´t want to show too many products – I mean, I love watching empties, but if I see the video is an hour long, I will never click on it –  but you don´t want to show too little product either. If all you have is an empty bag of cotton pads and a shower gel, you don´t really need to get started.

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October Empties 2018 – Taking out the trash 19

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The drama with the You Tube thumbnail…

I swear taking the thumbnail takes me longer than filming the actual video itself! Especially now that I´ve learned that thumbnails with faces have a higher CTR than the ones showing products only.

October Empties 2018
Literally seconds before things fell out.

 

CTR, for those of you wondering, means click-through-rate and stands for the number of people that click on the video after seeing the thumbnail.

I am not sure why my face would help in selling a video, but I do know for sure that it takes me ages to take a picture that doesn´t look like I am a complete moron grinning into a camera.

Maybe it is the fact that I do take the picture while holding up a basket full of empty bottles.

I guess it is kind of hard to look sane when doing that.

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September Empties – Taking out the trash 18

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I promise this is the last time you need to sit with me through sound issues.

See, in an attempt to be the most efficient I could be I bulk filmed a few videos. It was only when I got down to editing, quite some time later, that I realized the sound was completely messed up.

 

September Empties
Take a look at my trash bin

 

In all four videos. And as per usual I was so late with editing, I simply couldn’t refilm them! Or, in case of this September  Empties video, I had thrown out all the stuff already.

Ah, now you know my dirty secret: I actually filmed my September Empties back in July! What can I say, I need content like that for when I am too busy holidaying in France (and probably shopping for skincare) to create something new.

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Taking out the trash 17 – May Empties

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One in, two out, that was the rule I once tried to establish. And while I think I did pretty good in terms of skincare… No, seriously! I realized I didn’t have any cleansers in my back up drawers just the other day, something that I considered impossible a year ago.

 

May 2018 Empties
May 2018 Empties

 

So while I think I did pretty good in terms of skincare, I still can´t seem to go through my makeup. I throw out the odd thing here and there, but even with a conscious effort to wear all my lipsticks and decide which ones to keep and which ones to give away, I haven’t managed to slim down my collection.

And if I look at the ratio of New In Beauty vs Empties videos I post, I feel like I am doomed to drown in beauty products.

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