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The drama with the You Tube thumbnail…
I swear taking the thumbnail takes me longer than filming the actual video itself! Especially now that I´ve learned that thumbnails with faces have a higher CTR than the ones showing products only.
CTR, for those of you wondering, means click-through-rate and stands for the number of people that click on the video after seeing the thumbnail.
I am not sure why my face would help in selling a video, but I do know for sure that it takes me ages to take a picture that doesn´t look like I am a complete moron grinning into a camera.
Maybe it is the fact that I do take the picture while holding up a basket full of empty bottles.
I guess it is kind of hard to look sane when doing that.