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We all have expectations when it comes to brands. They are triggered by marketing, packaging, maybe reviews we have seen online.
And, quite often, by the experiences we have had before.
If the first product was a huge disappointment, we will approach others with caution.
If the first product blew us away, we get all excited to try more.
So basically, if the first product is a hit, the brand has won. Right?
Case in point? I loved the Tata Harper Purifying Gel Cleanser (Review) so much everything that came afterwards stood no chance. Like the Tata Harper Nourishing Oil Cleanser. A great product, but still… Not THAT good.
But let´s see.