Beauty Empties February 2019

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A few days ago I had a conversation with Lindsey (who blogs at Sustainably Savvy about green beauty and her zero waste journey) about the “right amount” of products to include into a Beauty Empties video.

I mean, you basically need to get people interested in you talking about trash, that is hard work!

 

Empties February 2019
Empties February 2019 – What would I repurchase?

 

On top of that you don´t want to show too many products – I mean, I love watching empties, but if I see the video is an hour long, I will never click on it –  but you don´t want to show too little product either. If all you have is an empty bag of cotton pads and a shower gel, you don´t really need to get started.

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October Empties 2018 – Taking out the trash 19

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The drama with the You Tube thumbnail…

I swear taking the thumbnail takes me longer than filming the actual video itself! Especially now that I´ve learned that thumbnails with faces have a higher CTR than the ones showing products only.

October Empties 2018
Literally seconds before things fell out.

 

CTR, for those of you wondering, means click-through-rate and stands for the number of people that click on the video after seeing the thumbnail.

I am not sure why my face would help in selling a video, but I do know for sure that it takes me ages to take a picture that doesn´t look like I am a complete moron grinning into a camera.

Maybe it is the fact that I do take the picture while holding up a basket full of empty bottles.

I guess it is kind of hard to look sane when doing that.

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