THE INKEY LIST Vitamin C Serum – More and more

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Bigger is better – I am old enough to remember those slogans.

Back when I was young (CENTURIES ago, people!), minimalism wasn´t really a thing. You had to always have more. The newest, the latest, the biggest.

 

THE INKEY LIST Vitamin C Serum
THE INKEY LIST Vitamin C

 

It didn´t matter if you did need it. Or even use it, for that matter. You just needed to HAVE it. And while minimalism (and low-buys) seem to be everywhere these days, I feel like some of that more is more mentality is still around.

Take skincare ingredients for example – some seem to think that the higher the percentage of “active ingredient”, the better the product, not taking into account that your skin can actually only absorb a certain amount, and once that amount is reached, the rest goes to waste.

The effect is called bioavailability, and for Vitamin C it seems to be somewhere around 20 – 25%.

Which means that a formula containing 30% Vitamin C, like THE INKEY LIST Vitamin C Serum, essentially contains more than you can use.

Is this a bad thing? Not necessarily. But the higher the percentage, the higher the risk for irritation – so let´s take a closer look at THE INKEY LIST Vitamin C Serum.

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THE INKEY LIST Q10 – Understatement

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I admit, most company claims make me roll my eyes to the back of my head. Products allegedly shaving years of your face, singlehandedly tightening the skin around your jaw line so you look like your teenage self while transforming your undereyes from “Tired mom on a Monday” to “Bombshell on a tropical vacation” – I have seen it all.

 

THE INKEY LIST Q10
THE INKEY LIST Q10

 

What I haven´t seen that often though is a product that comes with reasonable claims that are, actually, an understatement!

Like, you read them, are all “Yeah, sounds nice”, test the product and are blown away by what it actually can do for you.

That is how I felt when testing THE INKEY LIST Q10.

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THE INKEY LIST Collagen Serum – Names

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Unicorn tears – if a brand decides to name their products like that, they lost me as a customer for sure. I prefer a less romantic, more to the point approach, which is why I get along so very well with The Ordinary products: The name is what is inside the bottle.

Fancy? No. But easy to work with for sure!

 

THE INKEY LIST Collagen
THE INKEY LIST Collagen

 

I recently learned the hard way though that seemingly straight forward names can be misleading! You see, when I placed my THE INKEY LIST order, I hesitated before clicking “Add to basket” when it came to THE INKEY LIST Collagen. It was recommended by Caroline Hirons, but the science behind topically applied collagen is sparse, to say the least.

It was only when I received the product that I realized my mistake: THE INKEY LIST Collagen does, in fact, not contain collagen. It targets collagen production with an amazing cocktail of peptides!

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