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I admit, most company claims make me roll my eyes to the back of my head. Products allegedly shaving years of your face, singlehandedly tightening the skin around your jaw line so you look like your teenage self while transforming your undereyes from “Tired mom on a Monday” to “Bombshell on a tropical vacation” – I have seen it all.
What I haven´t seen that often though is a product that comes with reasonable claims that are, actually, an understatement!
Like, you read them, are all “Yeah, sounds nice”, test the product and are blown away by what it actually can do for you.
That is how I felt when testing THE INKEY LIST Q10.
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Unicorn tears – if a brand decides to name their products like that, they lost me as a customer for sure. I prefer a less romantic, more to the point approach, which is why I get along so very well with The Ordinary products: The name is what is inside the bottle.
Fancy? No. But easy to work with for sure!
I recently learned the hard way though that seemingly straight forward names can be misleading! You see, when I placed my THE INKEY LIST order, I hesitated before clicking “Add to basket” when it came to THE INKEY LIST Collagen. It was recommended by Caroline Hirons, but the science behind topically applied collagen is sparse, to say the least.
It was only when I received the product that I realized my mistake: THE INKEY LIST Collagen does, in fact, not contain collagen. It targets collagen production with an amazing cocktail of peptides!