December Empties 2018 – Taking out the trash 20

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My first ever video was an Empties one. It was shortly after Christmas, I was seven months pregnant and lighting, sound and setup were awful.


December 2018 Empties
December Empties 2018


It is still live though, and I am happy I decided back then, after much uhm-ing and ah-ing, that I wanted to film. Empty containers are better shown than photographed, at least in my opinion, and having a written text on 24 different products would probably prove cumbersome to read.

I am not sure now if it is any less cumbersome to listen to me talk about the 24 empty products, but I´ll just continue blabbing on. Seeing that I managed to keep the video under ten minutes I am positive it won’t be too bad.

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The Ordinary “Buffet” – Talk science to me!

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It would have been so easy to talk about food in this intro. I mean, come on, “Buffet”? Something along the lines of “Do you prefer it over a la carte?” or “Do you think we eat more or less when there is buffet?”

But I refuse to take the easy road (I save that for late night blog post writing mere hours before something needs to be published) and instead want to talk about a change that I have noticed over the course of the last years in terms of skincare brands and marketing.


The Ordinary Buffet
The Ordinary Buffet


It might be my focus (and age that makes me remember times when many of my readers weren´t even born), but recently science became increasingly popular. Gone are the days when “look young and fresh” was enough to sell a moisturizer. These days words like “SYN™-AKE peptide complex (with dipeptide diaminobutyroyl benzylamide diacetate)” are casually thrown around, as if everyone was supposed to know what they mean.

Well, most people don´t.

I don´t. At least not without research.

But I can´t help but feel impressed by all the science that obviously went into development and am more inclined to purchase.


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